OpenAI Built a Nonprofit to Save Humanity. Now It’s Selling Cost-Per-Click Ads Inside ChatGPT.
Nine weeks after launching its first ad, OpenAI has rolled out cost-per-click pricing, onboarded 600 brands, and is building a self-serve ads manager for ChatGPT. CPMs have crashed from $60 to $25. This is the Google Search playbook from 2003, applied to conversational AI.
