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Advertising and marketing news from BusinessTech News. Coverage of digital ad spend, programmatic platforms, retail media, the Google and Meta duopoly, and the AI tools rewriting how creative gets made and bought. Stories on TikTok ad regulation, Apple privacy changes, MMM and attribution debates, agency consolidation, and the brand-marketing fights at Coca-Cola, Unilever, Procter and Gamble. Reporting for marketers, ad-tech operators, and the executives spending the budgets.
LVMH moved its $450m to $500m Asia-Pacific media account from WPP to Publicis without running a review. The absent pitch says more about the operating model than the loss does.
