Netflix won the streaming wars by losing them first. The company that killed Blockbuster nearly killed itself in 2022 when subscribers fled and the stock crashed 75%. Then Reed Hastings stepped back, ads arrived, password sharing crackdowns began, and live sports entered the mix. The result: Netflix added 30 million subscribers in 2024, hit record revenues, and proved that the streaming model can actually make money. The question now is whether Netflix can maintain growth as every media company chases the same subscribers.
Track NFLX in real-time with the live chart below. Whether you’re evaluating media sector exposure, trading earnings volatility, or monitoring the streaming landscape, this page delivers the data and context you need.
NFLX Live Price Chart
What Is Netflix?
Netflix, Inc. operates the world’s largest subscription streaming service with over 280 million paid memberships across 190+ countries. Founded in 1997 as a DVD-by-mail service by Reed Hastings and Marc Randolph, the company pivoted to streaming in 2007 and transformed how the world consumes entertainment.
The company produces and distributes films, television series, documentaries, and games. Original content like “Stranger Things,” “Squid Game,” and “Wednesday” generate cultural moments that drive subscriber growth. Netflix spends roughly $17 billion annually on content, more than any traditional studio.
Netflix trades on NASDAQ under the ticker NFLX. The company was part of the original “FAANG” stocks (Facebook, Apple, Amazon, Netflix, Google) that defined tech investing in the 2010s, though the acronym has evolved as these companies matured.
Netflix’s Business Model Evolution
Subscription Tiers
Netflix now operates three tiers: ad-supported ($6.99/month), Standard ($15.49/month), and Premium ($22.99/month). The ad tier, launched in late 2022 after years of resistance, has become the fastest-growing segment. Over 40% of new signups choose the ad-supported plan, demonstrating price sensitivity Netflix previously ignored.
Advertising Revenue
Advertising represents Netflix’s newest revenue stream and potentially its most important growth driver. The company built its own ad tech platform after initially partnering with Microsoft, giving Netflix more control and better margins. Ad revenue is growing rapidly from a small base, with management targeting advertising as a multi-billion dollar business.
Password Sharing Crackdown
Netflix’s 2023 crackdown on password sharing converted millions of freeloaders into paying subscribers. The company estimated over 100 million households were using shared passwords globally. Rather than losing these viewers, most converted to paid accounts or the cheaper ad tier. This one-time boost drove significant subscriber growth.
Live Events and Sports
Netflix entered live programming with the Jake Paul vs. Mike Tyson boxing match and NFL Christmas Day games in 2024. Live content drives real-time engagement that recorded shows can’t match and creates advertising inventory at premium rates. Expect more live events as Netflix competes for attention with traditional broadcasters.
Competitive Landscape
The streaming wars have consolidated. Disney+, Max (HBO), Peacock, and Paramount+ all launched to compete with Netflix, spending billions on content while losing money. Most are now cutting costs, raising prices, and accepting that Netflix holds the dominant position.
Netflix’s advantages include global scale, content spending efficiency, recommendation algorithms, and brand recognition. The company can spread content costs across 280+ million subscribers while competitors struggle with smaller bases. Netflix also benefits from being streaming-only, unlike media conglomerates managing declining linear TV businesses.
Threats include YouTube (the actual largest streaming platform by watch time), TikTok (capturing attention from younger demographics), and gaming (competing for entertainment hours). Traditional competitors matter less than these attention economy rivals.
Financial Performance
Netflix generates roughly $34 billion in annual revenue with operating margins above 25%. Free cash flow has turned consistently positive after years of content spending that exceeded operating income. The company has transitioned from growth-at-all-costs to profitable growth.
Revenue per member has increased through price hikes and the tiered structure. International markets now represent the majority of subscribers but contribute lower average revenue due to pricing localized to purchasing power.
Netflix stopped reporting quarterly subscriber numbers in 2025, shifting investor focus to revenue and profit metrics. The change reflects management’s view that subscriber counts matter less than monetization as the service matures.
NFLX Price Dynamics
NFLX trades as a growth stock with significant earnings sensitivity. The stock responds to subscriber metrics (when reported), content hits, competitive developments, and broader market sentiment toward growth stocks. Earnings releases typically generate 5-15% moves.
All-time high: Approximately $700 in November 2021, before the subscriber growth slowdown became apparent.
Bear market low: Around $162 in May 2022, representing a 77% decline during the growth-to-value rotation and Netflix’s first subscriber loss in a decade.
Key catalysts: Quarterly earnings, subscriber growth (when disclosed), content releases generating cultural moments, advertising revenue growth, competitive landscape changes, and price increases.
Technical Analysis
The chart includes Bollinger Bands and RSI for analyzing NFLX’s price action.
Bollinger Bands
NFLX exhibits elevated volatility around earnings and major content releases. Band expansion signals uncertainty periods; contraction often precedes earnings-driven moves. Extended moves outside bands are common during sentiment shifts about streaming economics.
RSI
RSI above 70 indicates overbought; below 30 indicates oversold. NFLX can sustain extreme readings during momentum periods. The 2022 crash showed RSI remaining oversold for weeks during capitulation. Post-turnaround rallies have pushed RSI into overbought territory for extended periods.
Key Levels
Watch psychological round numbers ($600, $700, $800) and previous support/resistance zones. The 2022 low around $160-165 provides long-term support reference. Previous all-time highs near $700 have been reclaimed; next resistance at $800 and psychological $1,000 level.
How to Trade NFLX
Long-term holding: Own NFLX for streaming dominance thesis and improving profitability. The business model has proven more durable than 2022 skeptics believed.
Earnings plays: NFLX moves significantly on earnings. Options strategies around quarterly reports offer defined-risk exposure to volatility events.
Content catalysts: Major releases (“Squid Game” seasons, marquee films) can drive subscriber interest and stock momentum. Track Netflix’s release calendar for potential catalysts.
Sector rotation: NFLX correlates with growth/tech sentiment. Trades with other high-multiple stocks during risk-on/risk-off rotations.
Risk Factors
Subscriber saturation. With 280+ million subscribers, Netflix faces natural growth limits in developed markets. Future growth depends on emerging markets with lower revenue per user and continued share gains from competitors.
Content costs. Maintaining content quality requires $17+ billion annually. Content misses can damage subscriber retention while hits are unpredictable. The content treadmill never stops.
Competition. While streaming wars have stabilized, YouTube, TikTok, and gaming compete for the same entertainment hours. Attention fragmentation may limit Netflix’s share of viewing time.
Valuation. NFLX trades at premium multiples that require continued execution. Any growth disappointment could trigger multiple compression similar to 2022.
Advertising execution. The ad business is new and unproven at scale. Building ad sales infrastructure and proving advertiser ROI takes time and investment.
Frequently Asked Questions
What Is Netflix?
Netflix is the world’s largest streaming entertainment service with over 280 million paid subscribers. The company produces and distributes films, TV shows, documentaries, and games across 190+ countries.
Is Netflix Profitable?
Yes. Netflix generates over $8 billion in annual operating income with margins above 25%. The company is consistently free cash flow positive after years of negative cash flow during its growth investment phase.
Why Did Netflix Stock Crash in 2022?
Netflix reported its first subscriber loss in over a decade, signaling potential market saturation. Combined with rising interest rates hurting growth stock valuations, NFLX fell 77% from peak to trough.
Does Netflix Pay a Dividend?
No. Netflix does not pay dividends. The company reinvests cash into content and has recently focused on share buybacks rather than dividend initiation.
How Does Netflix Make Money From Ads?
Netflix’s ad-supported tier shows commercials during content. Advertisers pay for impressions and targeting. The ad tier has lower subscription revenue but adds advertising revenue, potentially generating higher total revenue per user over time.
Related Markets
NFLX moves with growth stock sentiment and media sector dynamics. Track NASDAQ for broader tech sentiment, Alphabet for YouTube competition context, and Amazon for Prime Video competitive dynamics.
Bookmark this page for real-time NFLX tracking. The chart updates continuously as Netflix navigates the maturing streaming landscape.